Product-Market Fit
Do You Really Have Product-Market Fit?
(Especially in Healthcare)
In healthcare, product-market fit isn’t just about growth—it’s about fitting into a complex, regulated ecosystem. Here’s how to know if you’re really there.
Everyone talks about product-market fit. But in healthcare, it’s different.
PMF isn’t just about traction. It’s about solving a real, validated pain point inside a highly regulated, multi-stakeholder system.
I’ve seen brilliant founders build beautiful tech—only to discover:
• The buyer isn’t who they thought it was
• The reimbursement pathway doesn’t exist
• The users won’t adopt it because it disrupts clinical workflows
✅ What PMF Looks Like in AI & Digital Health
• A specific stakeholder says: “We’ll buy this now”
• Clinical, regulatory, or economic value is validated
• Your solution fits into the existing care or data ecosystem
• Early adopters become evangelists (not just testers)
PMF isn’t a milestone—it’s a journey.
Sometimes the market you thought you were building for… isn’t the one who needs it most.
Pivoting isn’t failure—it’s listening.
📊 What Metrics Do VCs Look At?
If you want to convince investors you’ve hit PMF, you’ll need real traction—and real data:
• User Growth Rate → consistent increase = demand
• Revenue Growth Rate → shows buyers are ready
• DAU/MAU Ratio → strong engagement and stickiness
• Churn Rate → low churn = strong value
• Net Promoter Score (NPS) → are users raving about you?
Your metrics don’t need to be perfect—but you need to know them.
Confidence in these numbers signals you’re building a product the market wants now.
💡 Not in Healthcare? Here’s the Quick Version:
Product-market fit means your solution solves a real problem—and your customers are ready to pay for it today.
In healthcare, it’s tougher because of regulation, fragmented workflows, and complicated buyers. But the core truth applies across industries:
If you’re pushing harder than the market is pulling—you’re not there yet.
✅ Founder Takeaway:
If you’re not sure whether you’re there yet—you’re not alone. PMF is a moving target, especially in complex markets like healthcare and AI.
The key is to stay close to your users, your data, and your why.
Need help diagnosing your product-market fit—or refining your pitch to reflect it?
I coach founders across digital health, AI, and deep tech on building investor-ready strategies that scale.